Solving one of the biggest problems facing hungry gamers
Red Rooster makes really good fried chicken, but many young people are still unaware of our offering. For us to capture a younger market, we needed to appear in places they frequent, and one of the most popular places is the gaming platform TWITCH.
So, we partnered with 12 gaming influencers and gave them a product innovation to solve the biggest issue gamers face...
How can you eat and play games at the same time?
Our highly advanced solution was the ‘Cluck and Play’ fork attachment that gamers simply clip onto their controller, enabling them to both play and eat fried chicken without losing their trigger finger. We then did live streams on TWITCH where our influencers performed fun product demos, eating boxes of chicken with the ‘Cluck and Play’ controller and offering their followers special Fried Chicken deals at Red Rooster.
