IKEA was finally opening in New Zealand, but with only a physical store in Auckland, the rest of the country wasn’t happy.
We needed to let Kiwis know that they could get IKEA delivered… wherever they lived.
So we took over the country with contextual outdoor across 25 regions.
Each execution tapped into a local insight or promoted an IKEA product perfect for that area.
Letting all Kiwis know that wherever they are in New Zealand, IKEA will deliver.
